Event overview
Where the Super Bowl happens and how the city changes
The Super Bowl is the NFL’s championship game and one of the most watched sports events on the planet. Each edition is hosted in a different U.S. city, usually in a large NFL stadium or brand-new venue designed to handle tens of thousands of fans, media and corporate guests.
In the days leading up to kick-off, the host city becomes a full NFL festival: media day, sponsor activations, concerts, fan experiences and private events multiply in the downtown and stadium areas. This also means:
- Central hotels and properties near the stadium sell out months in advance.
- Nightlife districts and restaurant hubs are busier than usual all weekend.
- Game day itself comes with road closures, security perimeters and heavy traffic.
Choosing the right neighborhood for your hotel can be the difference between walking to the action or spending hours in transit on the busiest sports weekend of the year.